Majority of Baby Boomers Now Own Smartphones
According to studies by eMarketer and the AARP, the majority of baby boomers, 60.7%, will possess and use smartphones as of 2017. This is not only great progress for boomers, but for the companies that wish to serve their needs. The innovations in Healthcare are rapidly expanding, but now have a chance to reach the largest target audience, retiring boomers, with services that will help them lead happier and longer lives.
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