Orb Health in Beckers: Why Boomers Will Drive Tomorrow’s Health Technology
When most people envision the health tech of tomorrow, they imagine shiny new handheld devices and health trackers sported by young, healthy adults in their prime.
The truth is that healthcare innovations are generally driven by the population most in need of care…Baby Boomers. Not only do older Americans consume an outsize proportion of healthcare, but they also have a well funded and effective lobbying infrastructure in support of their needs.
But Boomers are not waiting around…